Build Expo USA

Kay Bailey Hutchison Center
October 28 & 29, 2020

Tampa Convention Center

March 24 & 25, 2021

Palmer Events Center
January 26 & 27, 2021

LA Convention Center
February 24 & 25, 2021

Houston NRG Center
May 19 & 20, 2021

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***More Seminars are Coming Soon!***
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Morning sessions begin at 9:30am, Show floor 10:00am - 3:00pm
ALL educational sessions are complimentary, and seating IS limited.
Registering online ensures a seat.


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Presented by Tom Woodcock
President :: Seal the Deal


Tom's Bio

Tom Woodcock
Seal the Deal

Sponsored by

Seal the Deal

Tom Woodcock has a long-time reputation of being one of the foremost experts on sales training in the United States. His resume includes being invited to speak to major associations such as the ASA National and AGC National.



Tuesday: 1:15pm - 2:15pm
Closing Construction Deals

Construction sales is an ever moving target. Techniques that worked years ago are less effective, yet some traditional sales methods still produce. Which do and which don't? How do you know which? What new technologies and sales systems do you adopt? Does social media really produce opportunity in construction sales? Where do you put your sales time and attention? These are all great questions and will be answered.


Here are some key points addressed:
• What new technologies should I incorporate
• What truly works in construction sales
• How do I manage my sales effort
• What is working currently in regards to construction selling


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Wednesday: 1:15pm - 2:15pm
Networking and Association Use

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the duesmoney and don't maximize the effectiveness of the association.We will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers








Tom Woodcock Seal the Deal

Sponsored by

Seal the Deal

Presented by Tom Woodcock
President :: Seal the Deal

Tom's Bio

Beating the Price Objection

9:30am - 11:00am - Tuesday


Stop letting price be the determining factor in winning projects!This topic deals specifically with the pressure to always be low.Learn the sales tools necessary to get the inside track in thebidding process. The goal being to consistently win projects and raise profitability on those projects. The most common mis-takes made in bidding are revealed and countered.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers

Common Construction Sales Mistakes

9:30am - 11:00am - Wednesday


Description: Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors and mentalities that hinder sales success. We'll put a light on these problems and give the behaviors that counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing they're making them. This cripples their chances of winning profitable projects.


Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers



Impact of Social Media & Brand Identity

11:30am - 12:30pm - Tuesday


Mastering Social Media is on the top of the agenda for almost all business executives. They are constantly working to identify ways in which their firms can make profitable use of the popular Social Media platforms: Instagram, Facebook, Twitter, LinkedIn and YouTube.

Consumers traditionally use Social Media and the Internet to simply expend content: they read it, watch it, and use it to make informative buying decisions. They are able to use these platforms for a variety of purposes because they have immediate access to this information in the palm of their very hands.

This represents the social media phenomenon. This phenomenon is known to have significant impact a firm's reputation, sales, and even survival. Yet, many executives neglect this form of media because they do not understand what it is, the various purposes it serves or how to engage with it. When used correctly, Social Media can monetize your sales and business growth. Platforms such as Instagram, Facebook and Twitter enable the creation of virtual customer environments (VCEs), online communities of interest formed around specific firms, brands, or products. In today’s market we see this as the instant gratification sale.

Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it will have on your sales strategy and overall business goals.



Target Audience: All Building and Construction Professionals





Joshua Ramsey Strategic Point Marketing Strategic Point Google Marketing

Joshua Ramsey

Marketing & Communications Strategist

Josh's Bio

Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 1)

9:30am - 10:30am - Tuesday


(The starting point for business owners that don’t know much about online advertising)

• Types of coded websites
     o What makes sense for you to use
     o What the cost should be
• Basic Building of your website – easiest things to do, most overlooked
• How to read the basics in
     o Google Analytics
     o Google Search Console
• Density of text
• Understanding user experience
• Reading competitors’ strategies
• Identify keywords that will have the most impact
• Understand why all SEO companies have different strategies


Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)

9:30am - 10:30am - Wednesday


(The starting point for business owners that don’t know much about online advertising)

• User Experience Explained by using
     o Analytics
     o Search console
• Errors
• How to stand out from competitors with your messaging
• SEO sources and tools to trust
• Setting a Google Business Listing
• Dead link check
• Social Reputation
• Hold ANY SEO company accountable
• Does your website pass the mobile check – NO REALLY, is it mobile approved

Target Audience: All building and construction professionals



Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)

10:40am - 11:30am - Tuesday

(Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords
• Writing meta tags (Title, Description, H)
• Implementing and Following Google Strategies
     o Bert
     o EAT
     o Security strategies
• Ranking Strategies
• Google AdWords – BASIC training
     o Do’s / Don’ts



Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)

10:40am - 11:30am - Wednesday

(Bring a laptop and have a good understanding of what SEO already is)

• Working with Images to improve visibility
• Link building
• Toxic links
• Explained strategies to manage user experience through analytics and heatmaps
• Google AdWords – Intermediate training
     o Budget
     o Improving Search Impressions
• Paid Ad Options online


Target Audience: All building and construction professionals



Google Partner Teaching: ADVANCED (part 1)

11:45am - 12:30pm - Tuesday

• Breadcrumbs of websites – the impact they have
• When to use C-names
• Setting Goals in Analytics
• Avoiding ‘Not Provided’ Responses in Analytics
• Finding and setting directory listings – with an affordable budget


Google Partner Teaching: ADVANCED (part 2)

11:45am - 12:30pm - Wednesday

(Be sure to attend the first sessions before you attend this session)

• Submitting sitemaps
• Expanding your digital Footprint
• Adding Mark up for Voice


Target Audience: All building and construction professionals






Build Expo Educator Larry Oxenham American Society for Asset Protection

Presented by Larry Oxenham

Larry's Bio

Don’t Kill Your Golden Goose – Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business

9:30 - 10:30 - Tuesday & Wednesday


Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to: 1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you. 2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes. 3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate secession.

Target Audience: Builders and Contractors



Build Expo Educator Peter Pfeiffer American Society for Asset Protection

Presented by Peter Pfeiffer, FAIA

Peter's Bio

The Rise & Fall of the Green Building Movement -1 AIA Credit

11:00 - 12:00 - Tuesday


Why is today’s technology-based “LEED” Green Building program a far cry from the original, and arguably deeper, ideals and aspirations of the “Green” movement? What’s more real? What’s next? Now the green building movement has been codified into a checklist approach to integrating various “green” building products and technologies into our homes and buildings. New “catchy” terms are being bantered about – like “IAQ” and “Net Zero” homes and buildings. What does this mean? What does it “boil down” to? Isn't what we're trying to achieve is to make our buildings, homes and communities simply perform better? What about a different approach – that of “Green” or “High Performance” building – BY DESIGN?

Target Audience: Architects, developers, general contractors, environmental & green consultants, Realtors



Build Expo Saleh Mubarak

Presented by Saleh Mubarak

Saleh's Bio

Tricks, Tips, and Ploys in Project Scheduling

9:30 - 10:30 - Tuesday

Construction project scheduling is an interesting field where science meets art. Even though the concept is simple and can be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips that can make a big difference between success and failure of the project. This seminar covers a wide collection of them to make the project management team aware of them. This includes tips for good practices as well as common mistakes.



Introduction to Construction Cost Estimating

9:30am - 10:30am - Wednesday

Cost estimating is arguably the most important function in construction project management. It may be indeed the difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect costs, detailed vs approximate estimates, and more.


Target Audience: Builders and Contractors



Jeremy Craig Vanessa Vasquez

Presented by Jeremy Craig, and Sam Hallburn

Jeremy's Bio

Sam's Bio

Quickbooks For Contractors- Part 1

11:00 - 12:00 - Wednesday

Quickbooks For Contractors- Part 2

11:00 - 12:30 - Thursday


This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications.



Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks


Build Expo Scott Pepper

Presented by Scott Peper

Scott's Bio

How to Grow With PURPOSE

9:30am - 10:30am - Wednesday


Businesses either grow, or they decline — there is no standing still. Growth is critical to the survival of your company. Growth can — and should! — be more than the number of projects, or the size of the projects, your company completes. In this class, Scott Peper, CEO of Mobilization Funding, will share his tips for integrating purpose, core values, integrity and fulfillment into your business’ growth strategy.

• Define your PURPOSE.
     o What it means to live a purpose-driven life
     o What is your company’s purpose?

• Know your VALUES.
     o What do you stand for now?
     o What do you want to stand for?

• Set your GOALS.
     o Financial goal setting.
     o Purpose-driven goal setting.
     o SMART goals.

• Create your ROADMAP.
     o Measure everyone’s impact.
     o Set important milestones.

• Rally the TEAM.
     o Communicating change.
     o Challenges and rewards.

• Clean your HOUSE.
     o Operations
     o Financials
     o Talent

• Monitor your PROGRESS.
     o Share your progress with others.
     o Ask for help.


Target Audience: Builders and Contractors